The Lean Startup or an appeal to rethink entrepreneurship
Marc Zuckerberg, founder, and CEO of Facebook once described Entrepreneurship as translating your passion into a business. This assertion is interestingly brilliant considering that it puts into simple words the concept of entrepreneurship, which remains an enigma for most of us. Indeed, this description reminds us that the entrepreneur needs to put together his or her interests and personal assets in pursuing an economic opportunity. Nevertheless, I was disillusioned to learn from a study conducted in the USA that in general, 90% of startups fail. The report convincingly affirmed that “the absence of market needs” remained the main reason for this high failure percentage. In other words, the goods or services that most startups conceive and want to sell do not find any buyer or do not suit the potential purchaser’s needs. This information has significantly triggered my inquisitiveness to ascertain the best approach to create and manage successful ventures. Fortunately, my...